The Inside Story of Lionel Messi’s No. 10 Inter Miami Jersey: From Anticipation to Market Demand


Lionel Messi, the Argentine soccer icon, has recently made headlines with his move to Inter Miami in the Major League Soccer (MLS). While fans eagerly await his debut, another aspect has captured their attention—the highly anticipated release of Messi’s No. 10 Inter Miami jersey. In this article, we will dive into the preparations behind the scenes, explore the vocabulary, latent semantics, expression tone, and language style that contribute to the excitement surrounding the market launch of Lionel Messi’s No. 10 Inter Miami jersey.

Lionel Messi’s No. 10 Inter Miami Jersey
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The Anticipation and Hype

Since the announcement of Messi’s move to Inter Miami, the anticipation and hype surrounding his No. 10 jersey have reached unprecedented levels. Fans and soccer enthusiasts from around the world are eagerly waiting to get their hands on this historic piece of sports memorabilia. Factories in Vietnam, Norway, Italy, and Miamisburg, Ohio, have braced themselves for the onslaught of orders, making preparations to meet the expected demand.

To ensure that the No. 10 Inter Miami jersey lives up to its status as one of the most sought-after shirts in sports history, Avery Dennison, the official licensee for jersey names and numbers, has doubled its staff and begun working around the clock at the four locations mentioned. They are focused on adding Messi’s name and number to the pink and black Adidas jerseys that Inter Miami will be wearing. Avery Dennison’s on-garment branding division, Embelex, is gearing up to keep up with the demand for Messi jerseys. The company is preparing its capacity, staffing extra personnel and shifts, and running operations ahead of time to ensure smooth production and timely shipping.

The Role of Adidas and MLS:

Adidas, the official uniform supplier for MLS, has been an integral part of the preparation process for the release of Lionel Messi’s No. 10 Inter Miami jersey. As a longtime sponsor of Messi, Adidas is not only invested in the success of the league but also in the individual success of the soccer superstar. Messi has been a global ambassador for Adidas since 2006, becoming the face of the brand’s soccer division. In 2017, he signed a lifetime shoe contract with Adidas, estimated to be worth $1 billion. His endorsement deal with the company earns him $25 million annually.

Adidas has been working closely with Avery Dennison and MLS to plan the rollout of the No. 10 Inter Miami jersey. The company is not only responsible for supplying the uniforms but also needs to commit to the supply chain and make strategic decisions regarding distribution. With the interest level in South America being massive, there is a high demand for Messi jerseys in that region. Retailers and distributors are eagerly awaiting the release, placing orders and anticipating the numbers they will receive.

Market Impact and Sales Projections:

The market impact of Lionel Messi’s No. 10 Inter Miami jersey is expected to be substantial. Comparisons have been drawn to David Beckham’s time with the LA Galaxy, where he sold 300,000 jerseys per season. However, Messi’s global popularity and success suggest that his jersey sales will surpass that figure by a considerable margin. Last year, his Paris Saint-Germain shirt was the world’s top-selling jersey, with 1.2 million sold, amounting to $139 million in revenue. Even his No. 10 Argentina shirt sold out worldwide during the 2022 World Cup.

While exact sales projections for the No. 10 Inter Miami jersey remain undisclosed, Avery Dennison is working closely with Adidas to determine the necessary production quantities and distribution channels. They are already prepared to meet the initial demand, with approximately 100,000 garments currently available in the market. However, the true challenge lies in understanding and meeting the subsequent demand that will arise once the jersey is officially released. Avery Dennison is coordinating with retailers and distributors who have provided their sales forecasts, helping them plan for future production.

Worth the Wait

The release of Lionel Messi’s No. 10 Inter Miami jersey has sparked unprecedented anticipation and excitement in the soccer world. With preparations underway at factories around the world and the collaborative efforts of Avery Dennison, Adidas, and MLS, fans can expect a remarkable product that symbolizes the iconic status of Messi himself. The market impact and sales projections are expected to surpass previous records, as the global interest in Messi and his success on the field continue to grow. As we eagerly await the official release, the No. 10 Inter Miami jersey stands as a testament to Messi’s legacy and the profound influence he has had on the sport.

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